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INDUSTRY NEWS

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STRATEGIES TO REFINE INSTAGRAM MARKETING FOR ECOMMERCE

January 20, 2020

"60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your Instagram marketing for ecommerce. As an ecommerce store owner, you can refine your Instagram marketing by going live to gain trust, leveraging user-generated content, and posting regularly to increase engagement. "

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THE ANATOMY OF FACEBOOK AUDIENCES: WHY AUDIENCE MATTERS

January 7, 2020

"Though the bottom of your funnel is where sales are made, cultivating an audience at the top of your funnel is arguably just as important. An engaged audience that frequently interacts with your content has many benefits, such as increasing your SEO ranking through regular site visits or giving new company/product announcements more fanfare."

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6 SOCIAL MEDIA CALENDARS, TOOLS, & TEMPLATES TO PLAN YOUR CONTENT

October 3, 2019

"By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it's important to stay organized and have a plan for when and what you're going to share on these platforms".

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FACEBOOK DETAILS 3 NEW INTERACTIVE AD OPTIONS

September 19, 2019

"Facebook-owned photo- and video-sharing network Instagram rolled out its poll sticker for Instagram Stories ads in March, and the parent company followed suit with Thursday’s unveiling of video poll ads for the social network’s mobile News Feed".

Image by Alex Haney

September 5, 2019

"Captured user information is automatically matched with that person’s Facebook profile and sent to your Facebook Ads Manager account for use in site traffic analytics and retargeting. Because 2.41 billion people actively use Facebook each month, according to the company, the match rate is often quite high".

Drawing on a Board

September 4, 2019

"Despite the rapid growth and adoption of influencer marketing by brands big and small, the relatively new channel has no shortage of shortcomings and controversy, ranging from transparency and fraud to declining engagement and measurement challenges. According to a research report by NeoReach, ViralNation and Influencer Marketing Hub, 64% of marketers deem influencer fraud as a big concern and only 11% of influencers were compliant with CMA and FTC regulatory guidelines".

Office

August 26, 2019

"If you’re in business, you won’t last long without a website and your website won’t work for you unless you have a solid plan for search engine optimization. To reach potential customers and clients, you need to follow SEO best practices so you can rank for search terms related to what you offer".

Image by lalo Hernandez

August 24, 2019

"While Instagram is the social platform of the moment, reaching a billion active users last year, and seeing 500 million daily Stories users", an ongoing concern among businesses looking to tap into that growth, and build their on-platform audience, is that Instagram, which is owned by Facebook, may eventually go down the same path that Facebook has, and reduce Instagram business page reach, pushing brands towards its paid ad options".

Modern Office

August 22, 2019

"If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. In this guide, we’ve covered everything you need to know about the Google algorithm, its nine most recent updates, and how your company and content can follow suit".

Open Space Office

August 20, 2019

"With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended audience. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts".

Office Hang Out

August 16, 2019

"Marketing and advertising are ever-evolving fields, with practitioners and executives alike working toward social media excellence, plotting a course forward in the face of consumer privacy and taking on new and novel forms of promotion. SmartBrief readers have been keeping a close eye on these trends and others in our marketing and advertising newsletters, with social media stories getting quite a bit of attention".  

Brainstorming Session

August 15, 2019

"Are you looking for ways to improve your social media strategy? Are you just getting started with social media and want to learn the etiquette you should follow? The team from Salesforce share a list of key social selling "dos and don’ts" in this infographic".

Image by Brooke Cagle

November 6, 2018

"With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too".

Image by Dai KE

2018

"GlobalWebIndex Social Media Flagship provides the most important insights on the world of social media, from the very latest figures for social media engagement to the key trends within the social space and a comprehensive view of which social platforms are most popular".

Graphic Design Office

February 17, 2017

"People spend time on other social media networks. But they invest time on LinkedIn. They’re looking for content that helps them solve a professional problem—and if your content fits the bill, the results can be remarkable. Studies show that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content".

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2017

"Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong.
Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that this business social network has to offer?"

Image by LinkedIn Sales Navigator

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