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  • Carly Akerly

22 Interesting Twitter Stats You Should Know in [2019]

Updated: Sep 6, 2019

Twitter is the sixth most used social media platform in the world so you can only imagine how important it is for you and your brand to be on the app. The platform has great pull among celebrities, consumers, government officials and more. Twitter has a major impact on our population and the platform has an incredible reach. If you are not using Twitter in your marketing strategy, it may be time to make a change. Let's dive into the top 22 Twitter facts of 2019!

Twitter Financial Stats

  1. Twitter made its first profit in 2017. (theguardian)

  2. Twitter advertising revenue in 2018 was 1.2 billion US dollars. (Statista)

  3. Twitter is currently valued at 29.5 billion dollars. (ycharts)

  4. Twitter priced its IPO at $44 per share. (CNBC)

Twitter User Stats

  1. 500 million tweets are sent daily. (Omnicoreagency)

  2. There are 139 million daily active users on Twitter. (TechCrunch)

  3. Twitter is the number one platform among government leaders. (Twiplomacy)

  4. 23% of online adults currently use Twitter. (PewInternet)

  5. The #1 reason people come to Twitter is to “discover something new and interesting. (Business.Twitter)

  6. There is a total of 1.3 billion accounts created on Twitter. (BusinessInsider)

  7. 74% of Twitter users report getting news on the site. (Journalism)

  8. The Twitter account with the most followers worldwide is @barackobama at 108 million followers. (Statista)

  9. 707 is the average number of followers. (Brandwatch)

  10. The emoji with the most use on Twitter is the “Face With Tears of Joy” at 2.5 billion uses. (EmojiTracker)


Twitter Usage & Engagement Stats

  1. Twitter Ads during live events are 11% more effective at stimulating mental engagement and 9% more effective at memory encoding than TV ads. (Business.Twitter)

  2. In a survey of 3.7 million accounts, Promoted Tweets with videos saved more than 50% on their cost-per-engagement. (Twitter)

  3. The average monthly number of tweets by brands on Twitter is 112. (Statista)

  4. 5x more people discover new video on Twitter than through other sources. (Business.Twitter)

  5. The half-life of a tweet is 24 minutes versus 90 minutes for a Facebook post, which means Twitter has a half-life that is roughly 4 times shorter. (Wiselytics)

  6. 93% of Twitter’s video views happen on a mobile device. (Business.Twitter)

  7. Tweets with video attract 10x more engagement. (Hootsuite)

  8. Tweets with a GIF get 55% more engagement. (Hootsuite)

With the amazing reach and engagement of Twitter, it doesn't take much to prove why all companies should be utilizing Twitter in their social media marketing strategy. Channel your time and energy where it makes the most sense. Use these 22 statistics to enhance your social media strategy and engage with followers on Twitter!

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