• Carly Akerly

8 Email Signature Hints & Tips in 2019

Did you know that around 260 billion emails, excluding spam, are sent daily? Emailing is one of the top forms of communication for personal and professional use. This means that perfecting the email signature is highly important for getting a good reaction and response from your emails. Don't waste your time sending emails without a purpose. Follow these 8 must-have email signatures tips to maximize your email potential.

1.) Direct the eye with appropriate hierarchy.

What is the most important piece to your email signature? In most cases, your first and last name should be in the largest text. This direct the reader's eye to your name first since it stands out the most. Then, your name is typically followed by your professional title along with your company name. Lastly, fill in your contact information including telephone number, location, and website. View the image below. Notice how the largest font of the email signature is the name and title, then it is immediately followed by the company information, contact information, and social media links.

2.) Use social media graphics.

Drive traffic to your social media accounts by attached social media icons to your email signature. Keeping icons simple and clean will allow users to go directly to your company's social media platforms. Using icons rather than links since the human brain processes visuals quicker than text. According to studies by NeoMam Studios, it only takes humans 150ms for a symbol to be processed + 100ms to attach a meaning to it.

3.) Keep it mobile-friendly.

Did you know that as many almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens? Sizing images to fit within mobile standards, having text breaks, and lacking a responsive template will create difficulties for mobile users. Try using an email template platform like Campaign Monitor to track the effectiveness of emails and create emails from mobile-friendly templates.

4.) Keep graphics simple.

Adding too many images to an email signature will clutter your design. Instead, choose 1-2 images to imbed in your email signature to keep it clean. Image ideas include a professional headshot, company logo, and social media icons. Less is more so maintaining simple graphics within your email will be much more effective for readers than bombarding users with 5-6 graphics.

5.) Don't include too much information.

Similar to the graphics, less is more when it comes to information too. Email signatures are not meant for paragraphs of information. Instead, email signatures should only include the most important information. A good place to start is with your name, title, company, and contact information. Then, get creative with your email signature! Personalize it without going overboard with information.

6.) Maintain professionalism.

Whether you are a full-time student, professional, or unemployed, email signatures are meant to have a corporate feel to them. Treat your email signature like a first impression. It should make the reader feel that you mean business. Crazy colors, inconsistent fonts, and a bunch of graphics are not going to do you any favors.

7.) Consistency, consistency, consistency.

Maintain your brand image with images and colors. Establish and reinforce your company identity or personal brand. Identify your brand colors and logo and utilize those unique brand identifiers throughout your email signature. Need inspiration with branding? Use these resources:

1. Piktochart

2. 99Designs

3. Marketo

4. Grasshopper

8.) Utilize a signature building platform.

Can't seem to drum up a good email signature? There are plenty of online resources that can assist you with building the perfect email signature. Try one of these awesome email signature-building platforms:

1. HubSpot

2. Mail-Signatures

3. MySignature

4. WiseStamp

Optimize your email signature by utilizing these 8 tips and tricks. Over half of the planet uses email right now and it is expected that number will reach 4.2 billion by the end of 2022 so the importance of email marketing is growing rapidly. Strengthen your email usage by implementing these 8 techniques to build your brand and email marketing strategy or be left by the wayside.

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