• Carly Akerly

How to Post on Instagram: A 7-Step Guide [2019]

Updated: Aug 26, 2019

With more than 500 million daily active users, it's no secret that Instagram is highly important for marketing purposes. If you are not utilizing Instagram for business, you are missing out on a wide audience and opportunities to grow your brand awareness. It is quite simple to implement an Instagram strategy for your business, but the first question you will ask yourself when adopting this strategy will be, How do I post a photo? This question may seem challenging at first but with these 7 steps, you will have your first image posted in no time!

1.) Tap the plus button [+] on the bottom of the Instagram feed.

SociaLite Instagram Photo

2.) Select the image you would like to post.

For this example, the SociaLite Chicago logo will be chosen as the first post.

SociaLite Instagram Photo

3.) Crop the picture.

Do you not want the outside border in the photo? Pinch in the screen to zoom in on the photo. Keep in mind, Instagram photo dimensions are:

  • Square photos - 1:1 ratio aspect, 1080px by 1080px

  • Horizontal / Landscape photos - 16:9 ratio aspect, 1080px by 566px

  • Vertical / Portrait photos - 4:5 ratio aspect, 1080px by 1350px

4.) Edit the image.

Select a filter and click on the filter again to adjust the intensity of the filter. At the top of the screen, the lux filter will enhance your photo. Select 'Edit'. The 'Edit' section contains 13 adjustments including brightness, contrast, warmth, and sharpness. Choose the adjustments you would like to use on this image, use the slide bar to change the intensities, then select 'Next' when finished.

SociaLite Instagram Photo

5.) Write an Instagram caption with hashtags to optimize your post. It is recommended to use 7-8 hashtags in an Instagram. Remain on-brand and try not to spam followers with 40 hashtags.

SociaLite Instagram Photo

6.) Tag people and add a location by selecting 'Tag People' and 'Location'.

SociaLite Chicago Instagram

7.) Share the image by selecting 'Share' in the upper-right corner. Now your image will be shared directly to your followers news feeds. Followers can engage with your post by either liking or commenting. Communicate with followers by commenting back and liking their photos.

Ta, da! You have now published your first Instagram post. *Applause* Utilize Instagram to spread brand awareness and keep followers engaged by posting 1-2 times a day. Posting relevant content consistently on Instagram will enhance your social media strategy and engage followers like never before. Show your brand's personality through posting images and videos and communicating with followers on Instagram.

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