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The Facebook Pixel: 5 Common Questions

Everyone is talking about the Facebook pixel in marketing right now! The Facebook pixel is key to Facebook ads so if you plan to use them in the future, you've come to the right place. What exactly is the Facebook pixel? According to Facebook, the Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. In other words, it's a piece of code you can place on your website to track user behavior. We've compiled the top five things you need to know about the Facebook pixel in 2020.


1.) Why is the Facebook pixel important?

The Facebook pixel is vital in tracking user interactions with your website and Facebook ads. It gathers important information that you can use to create better, targeted ads. It helps ensure your Facebook ads are being shown to people who are most likely to take action with your brand. Install the Facebook pixel now to begin collecting data to use for your Facebook ads. Even if you aren't utilizing Facebook ads right now, the more data you have the better targeted your ads will be.

2.) How do I create a Facebook pixel?

Creating a Facebook pixel may sound daunting, but it is very important in tracking conversions for your Facebook ads. There are awesome resources out there to assist you with creating a Facebook pixel. 99signals has a great blog post on how to use the Facebook pixel here. It's important to note that each Facebook pixel is unique and when you create a pixel in Facebook Ads Manager, a unique snippet of code is created. Follow these quick steps to create a pixel in Business Manager:

- Go to Business Settings in Business Manager.

- Select your company.

- Click Data Sources.

- Click on Pixels.

- Click the + Add button.

- Name your pixel.

- Click Continue.

- Either move forward with installing your pixel on your website by selecting Set Up the Pixel Now or stay in Business Manager by clicking Continue Managing My Business.

3.) How do I install a Facebook pixel?

Once you create your pixel, you can move forward with installing it on your website. There are a few ways you can install the pixel, but we are going to focus on installing your pixel manually. First, go to the Pixels tab in Events Manager. Click Set Up Pixel then select Manually Add Pixel Code to Website. Copy the pixel code. Head to your website and locate the header template in your CMS or web platform. past the pixel code at the bottom of the header section, right above the closing head tag.

4.) What are Facebook Events?

If you have the Facebook pixel installed on your website, you can set up events. What exactly are events? Events are actions that happen on your website. For example, if you are an eCommerce company, you can create the event 'Add to Cart'. By creating the 'Add to Cart' event on your website, you can track when a user takes action and selects 'Add to Cart' on your website. Other examples of events include purchase, initiate checkout, view content, add payment info, and customize a product. For the full list of Facebook pixel standard events, visit this website.

5.) How can I tell if my pixel successfully installed on my website?

You followed all of the steps to install a Facebook pixel on your website, but now you want to double-check that it's firing properly on your website. One way to check your pixel and the various events linked to it is by downloading the Facebook Pixel Helper. The Facebook Pixel Helper is a Google Chrome Extension that helps you see the pixel events that have been firing on a given webpage. Another way to verify your pixel setup is Facebook Analytics. The Facebook Analytics tool shows events that were recently recorded on your website in real-time.



There is no denying the importance of the Facebook pixel. The Facebook pixel is one of the hottest topics in marketing right now so having an understanding of the tool is extremely powerful. Use the Facebook pixel to track key actions taken on your website. Start collecting user data by installing the Facebook pixel on your website today!

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