• Carly Akerly

Top 10 Must-Know Social Media Stats for 2019

Social media changed the way we live our lives and how we communicate with one another. The power of social media in undeniable and gives marketers the ability to reach their target markets like never before. These 10 must-have social media statistics will guide your digital strategy and get the highest ROI from your posts.


42% of the world population are daily active social media users. (emarsys)

The most popular social media platform is Facebook. Nearly 85% of internet users say they have a Facebook account. (globalwebindex)

Content marketing was chosen as the most effective digital technique based on the responses of global marketers. (statista)

90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (emarketer)

There are 500 million daily active Instagram Stories users worldwide. (statista)

Facebook generated nearly 50.6 billion U.S. dollars in mobile advertisement revenues in 2018. (statista)

42% of marketing professionals believe engagement is the best way to measure social media advertising ROI. (buffer)

91% of all social media users explore channels via a mobile device. (lyfemarketing)

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. (lyfemarketing)

94% of consumers depend on Influencer recommendations on social media prior when making a purchase. (fourcommunications)


Social media research is ever-changing so knowing where to spend your time is highly important for a strong digital marketing plan. Use these statistics to your advantage and maximize your social media usage. This compiled social media statistics will ensure you know where to focus your social media efforts in 2019.

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